* the idea of this logging application is to gather in one single place all activities around a website and represent them so that it highlights positive and negative relationships: publishing of post/page, use of twitter, facebook, mailinglist, etc. in order to be able to monitor and analyse an electronic presence, the traffic influence online activities are having – what are the other aspects that could be monitored? Beside the AdminLog plugin being developped, a few notes and interesting thing found during researches:
Realtime Monitoring seems to be essential – that’s one of the downside of using Google Analytics. At the same time, the realtime aspects might create a curtain in front of the bigger picture of a larger time scale for monitoring activities.
Google Analytics has an API
most certainly useful to gather more data beside the realtime echniques we are already using.
http://code.google.com/apis/analytics/
http://code.google.com/apis/analytics/docs/gdata/gdataLibraries.html
Google Analytics released Intelligence; their new automatic alert system.
the system automatically draw attention to unexpected events, based on re-occurences of values. If the bounce rate suddenly is sky rocketting, the system will notice the alteration in the pattern and trigger an alert. Their custom alerting system lets admins set custom alerts parameters; but i haven’t been succesful so far with it…
Conversion rate
conversion rate is the ratio of visitors who convert casual content views or website visits into desired actions based on subtle or direct requests (Wikipedia: Conversion Rate)
Wat are the relevant actions? So far, for DMO i have been considering the following actions as being relevant:
Add to cart, Checkout, Mailinglist subscription, Twitter follow
The new facebook privacy system seems to introduce stats f consultation – ?
Flickr has a nice but limited statistics tool; interesting to monitor and glue with the Google data on referrer to monitor the conversion from Flickr. API?
http://www.flickr.com/services/api/flickr.activity.userPhotos.html