Yesterday we all went to the launch of Disclosures, a series of event organised by Gasworks. Disclosures purpose is to scrutinise the notion of openness across fields of cultural production at large..
Electronest is part of the event as commissioned artist/designer for the Pipeline website and we also designed the printed communication.
This morning, like almost every morning, I was looking at the statistics of our various websites; I started to consider the leaflet in which we had the chance to have an extended colophon as an extension of our Electronic Presence - yesterday, on Assembling we released a short report about the re-launch of Electronest’s “home page” and I remembered an idea Pierre explored a little while ago: Generic Business Card.

This morning, the idea of considering those bits of paper which I always neglected (or more exactly which I always tried to neglect) as an extension of our Electronic Presence started to be quite attractive.
Attractive enough for me, to have my own go at it.


Reading WikiPedia, Business Cards evolved from a fusion of traditional trade cards and visiting cards; they are bearing business information about a company or individual. They are shared during formal introductions as a convenience and a memory aid.
It is funny to then read and figure out the similitude with the definition of what a URI (Uniform Resource Identifier) is: In computing, a Uniform Resource Identifier (URI), is a compact string of characters used to identify or name a resource. The main purpose of this identification is to enable interaction with representations of the resource over a network, typically the World Wide Web, using specific protocols.
∗ Business Cards on WikiPedia
∗ URI on WikiPedia
∗ by the way, the program which has a few mistakes and bugs, should be corrected in a future PDF, a sort RC2
∗ Pipeline |* is not yet launched but it should get some content and go live soon


